Staging and Showcasing for the Home

Sometimes you have to spend a little money to make a little money. If you are a seller in the current market, this means staging and showcasing for your home.

There is one question you must always ask yourself as a seller in a buyers’ real estate market. What makes my home stand out from those comparable to it in the community? If you can’t answer this question objectively, then there is little reason for you to expect an offer on your home.

The most common method for getting your home to standout from the competition is price. It is a simple strategy. One just undercuts the competition. The advantage of this approach is you don’t really have to fix up the home. You want it to look a bit worn as the condition will support the price. Many buyers try to buy the “worst” house on the block with the belief they can fix it up and make big profits. The problem with this strategy, of course, is you cut into the amount you ultimately pull out of the property.

The second approach to making your home standout is to simply add on to it. People will spend large sums remodeling kitchens, bathrooms and the like. They may even add on to the home with a new bedroom or such. If you are ready to sell, however, you usually don’t have the time or money to take this approach. Fortunately, there is an easier way.

Staging and showcasing for the home is a relatively new practice for private sellers. Developers, however, have used it for a very long time with model homes. The idea is to create a home experience that buyers will drool over. This means bringing in home stagers or interior designers to create a fantasy living experience.

As a homeowner, you have probably already experienced this situation. When shopping for a home, you probably ended up in a model home or two. These homes are used by developers to “sell the dream” of living in their developments. The home has immaculate landscaping, interior paint schemes that create a warm, distinct feeling and furniture positioned perfectly in a style that matches everything.

It is the perfect home and many people slap down deposits then and there. Of course the home they actually buy has no landscaping, white walls throughout and no furniture whatsoever. This can often lead to a bit of buyer’s remorse, but the developer doesn’t mind since the sale has been made. This is the power of staging and showcasing a home.

To make your home standout from the crowd, home staging is usually a good, cost effective strategy. Basically, you get more bang for the buck with a minimum of fuss compared to slashing the price you are asking for or doing a remodel. Contact a home stager in your area for a consultation. You will be stunned how big a difference it can make to the appearance of your home. So will buyers!